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Emisoras Unidas is a leading multimedia group in Central America, boasting 60 years of experience in innovation and establishing itself as a leader in media communication in Guatemala. The group operates 59 radio stations with national coverage, offers high-impact outdoor advertising formats, and has a digital unit that reaches millions of users.
Understanding the Challenge
Emisoras Unidas initially joined as a Publisher. During one of our inventory optimization calls, we discovered that their direct campaigns often failed to be delivered on time and as expected.
Our Customized Approach
To address this issue, we proposed using our DSP (Demand-Side Platform) as a solution. By integrating the DSP, they could enhance their campaign efficiency, ensuring optimal delivery rates while maximizing their available inventory. This approach not only helped them meet their advertising commitments but also improved overall performance and monetization opportunities.