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El Cronista is Argentina’s first business daily, recognized for its authority in financial journalism and its influential readership of executives, policymakers, and investors. It has successfully embraced digital transformation, delivering in-depth, real-time analysis and setting a standard for niche publishing. With a strong regional and global presence, it connects businesses across Latin America, showcasing a pioneering spirit and proven advertising ROI that underscores its value as a publishing partner.
Understanding the Challenge
El Cronista had been successfully working with E-Planning to monetize their inventory through a single URL using our advanced technology and services, leveraging real-time analytics and exclusive, high-quality demand. However, they presented us with a new challenge: to increase monthly traffic while maintaining high fill rates and eCPM percentages.
Our Customized Approach
Our solution drew on the extensive experience of our team working with diverse GEOs. We strategically expanded El Cronista’s URLs, tailoring them to align with content relevance for specific GEOs, ensuring optimal engagement and performance. This approach allowed us to drive significant growth without compromising on monetization quality.
